Visa launches Tokyo Shopping Guide

Tuesday 02nd June, 05:38 AM JST

TOKYO —

Visa cardholders visiting Japan can enjoy even more special discounts and privileges
when they use their Visa card through the Tokyo Style 2009 Fashion Guide, which was launched Monday by Visa.

The Tokyo Style 2009 Fashion Guide provides Visa cardholders visiting Japan a range of preferential treatments from a selection of 19 deluxe labels and 24 premiere stores. Visa cardholders who present coupons from the Tokyo Style 2009 Fashion Guide and make purchases using their Visa card at participating stores will be given a 10% discount or will be able to receive an array of original gifts and services from each store.

The offers are available through April 30, 2010.

This Tokyo Style 2009 Fashion Guide is a continuation of programs developed in the past for Visa cardholders in cooperation with top Japanese electronics goods stores, department stores and other leading merchants.

This new program is designed to help visitors obtain items from Japan’s leading fashion retail outlets such as Beams, United Arrows, Tommorowland, CA4LA, and Estnation —which operate primarily from individual street-side stores. Visa cardholders using the Tokyo Style 2009
Fashion Guide can also enjoy complimentary drinks at Loveless shops as well as an assortment of other items to enhance their shopping experience in Tokyo.

The Tokyo Style 2009 Fashion Guide can be downloaded from Visa’s special campaign website
(http://www.visa.co.jp/tokyostyle/). Customers can enjoy a range of benefits simply by printing the guide and showing it to staff at participating stores when purchasing items with their Visa card.

Currently available in English, Korean and traditional Chinese, this guide will be available in four language versions—a Korean version, two Chinese language versions (in simplified and traditional characters), and an English version.